COFFEE IN A TIME OF CRISIS
We're Cafablanca, a coffee catering company inspired by the iconic style and anti-fascist sentiment of the classic Hollywood film, Casablanca. January of 2020 is when we launched our customized mobile espresso bar and we could not have come into the world at a more turbulent time.
While we were setting up for our first pop-up, Kobe Bryant, his daughter and several others were killed in a helicopter crash just a few miles away. Devastated by the news, we drove to a Kobe mural and passed out free coffee to a stream of mourning fans. This impromptu gesture led us to land our first job within the market we aspired: catering specialty coffee on film + TV sets.
It was an American dream come true, but within weeks of our debut another tragedy forced us to slam on our breaks. COVID-19 changed our world overnight and continues to ravage our country's economy, healthcare system and global standing...
FINDING A NEW PURPOSE
Cafablanca has had a lot of time to sit in the parking lot and think.
During this pandemic, the need for real change and real justice has become more evident than ever.
Climate change is clearly the humanitarian issue of our generation.
Children belong with their families and we advocate for the abolition of I.C.E.
American communities —and Democracy itself— must be defended from white supremacist domestic terrorism.
All lives cannot matter until Black lives matter. Working to dismantle systemic racism is the only way forward.
Cafablanca sees how so many of our struggles stem from capitalism.
We question how a new business in today's climate can contribute to an equitable future for all.